I developed and maintained content for omnichannel e-commerce marketing for Mondelēz International, the world-famous snack food company known for brands such as Oreo, Chips Ahoy!, Dentyne, Sour Patch Kids, Swedish Fish, Triscuit, and more. I supported the full portfolio of products (more than 8,000 SKUs!), creating a strong standardized brand identity across numerous consumer-facing platforms such as Amazon.com, Jet.com, Target.com, and Walmart.com. I created enhanced visual web content, drafted engaging product copy, implemented improved SEO, and ensured each product provided consumers with a captivating web experience.