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CHRIS MALLOY
As a visual designer for Amazon's F3 studio supporting their Fresh, Prime Now, and Whole Foods businesses, I designed hundreds of engaging digital ads upholding Amazon's famously high visual standards. Many of these saw placement directly on the homepage of Amazon.com, one of the world's most-visited websites, as well as on the Prime Now, Fresh, and Whole Foods sites, and around the world on Amazon's regional sites.
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I also worked with Amazon's Day 1 studio to create a full makeover of the content for its digital video platforms, including Fire TV. I led a subteam of 5 designers in creating updated film and tv posters. This consisted of translating existing assets, many of which were of poor quality, to a 1920x1080 aspect ratio and cleaning the images of all distracting elements, such as extraneous text and logos. We also had constraints for primary logo and actor placement so that the assets would appropriately integrate with the user interface.
We created thousands of these assets and delivered the project ahead of schedule and under budget. Here are a few of the visual assets I created.
Hover over the finished assets to see the transition process.
Original print poster
Finished digital asset
Original asset
Finished digital asset
Original print poster
Finished digital asset
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